The authenticity of village life.
At the end of a road bouncing over the hills from Gherdal, a small paradise rocked by the Olt gets pampered while guarded by the forests of Transylvania. Rucăr, a corner of heaven, lifted by the mountains almost up to the stars. The village with a thousand faces, a thousand tastes, and a million stories, that feed the inspiration and motivation so necessary for each journey, but especially an adventure designed to mix cultural symbols with personal memories, regional elements, and universal representations. A kind of sweet-smelling well-being.
It whispers fabulous stories, enticing time to flow backwards, to times when hearts were beating to the rhythm of the seasons. Women still know the order in heaven and rewrite it on earth in ancient grammar. Sewn-on shirts, in the colors of life, woven in silk threads, they have put the mysteries that kept them together for centuries.
Rucăr, a picturesque village located on the northern bank of the Olt River, is one of the authentic jewels of the Făgăraș Land region in Romania. This rural settlement proudly preserves the traditions and authenticity of village life, being a place where the past and present intertwine harmoniously.

In the village of Rucăr, located in the heart of the Făgăraș Land, traditions are preserved with great reverence and are reflected in every significant moment of life, such as baptisms, weddings, and religious holidays. The locals consider these moments to be true cornerstones of their community, and honoring traditions is essential.
Traditions and People

The Time...
The rhythm of life is slow and synchronized with the changing seasons. This traditional village, surrounded by the majestic Făgăraș Mountains, seems isolated in time and preserves with great reverence the traditions and customs that mark its passage. Time flows steadily in Rucăr, and its inhabitants proudly maintain their ancient roots and traditions, contributing to the authentic charm of village life.

Healthy food is an essential part of daily life. Here, authentic culinary traditions blend with fresh and natural ingredients to create delicious and nourishing dishes.